Driven by the message of "Bringing Food to Life," we have been making a place in the homes – and the lives – of UK and Irish shoppers since the 1960s.
We flourish with the guidance of a dynamic management team that features some of the most experienced leaders in the food industry.
As part of the world's sixth-largest food company, our global viewpoint ensures that our consumers can benefit from a wide range of ideas, and from our ability to set trends.
The power and innovation of General Mills UK & Ireland is reflected in our iconic brands:
- Betty Crocker baking mixes have been a consistent favourite with consumers in the UK for more than 50 years.
- Green Giant sweet corn is the No. 1 canned vegetable brand and has been helping consumers meet their "5 A Day" nutrition goals since the 1960s.
- Häagen-Dazs has set the standard for super premium ice cream.
- Jus-Rol delivers innovative products and unique pastry ideas for our foodservice customers.
- Nature Valley is already the top crunchy snack bar brand in the UK and Ireland, even though it was only launched in 2006.
- Old El Paso is the region's leading Mexican food brand. It accounts for more than 50 percent of category sales and has been bringing the fun and flavour of Mexican food to consumers since 1984.
Highly adept in developing brands, our team is equally skilled in developing people and has created an award-winning "workplace of choice" that focuses on opportunities.
Our respected reputation also was achieved through award-winning community support projects. These pioneering, volunteer-led efforts have included helping students learn to read, cleaning up a local beach and transforming a bus into a safe, mobile youth centre.