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frequently asked

CONSUMERS

Q: How can I contact General Mills?

A: Our world headquarters is located in the United States. We have plants, mills and regional offices worldwide.

Our mailing address in the UK
General Mills UK Limited
1 George Street
Uxbridge, Middlesex UB8 1QQ
UNITED KINGDOM

Phone: 44 1895 201 100
Fax: 44 1895 201 101

Our world headquarters in the United States

General Mills
P.O. Box 1113
Minneapolis, MN 55440


Q: I'm looking for a particular Betty Crocker recipe. Can you help?

A: Yes. But first you'll want to check our Betty Crocker Web site. Betty can help find a recipe, and also offers a helpful menu-planning guide. If you don't find your favorite recipe, you can Ask Betty at the Betty Crocker Web site. Or, e-mail your request to us. We'll make every effort to find it for you.

Q: Where can I learn about General Mills' financial information and stock price?

A: The investors pages on our U.S. Web site provide annual reports, SEC filings, financial news releases and related information.

Our stock price is available here.

Q: Where can I submit business proposals or requests?

A: We have a web-based system to efficiently receive and review proposals or requests.

Visit our Business Proposal page on our U.S. Web site to begin the submission process.

If you have a technology idea, visit Technology Idea Submission.

MEDIA

Q: What is the origin of the Jolly Green Giant?

A: In 1925, the Minnesota Valley Canning Company in the United States town of Le Sueur introduced a new variety of peas.

Huge, and unmatched in flavor, sweetness, and tenderness, the peas were named Green Giant, and the Jolly Green Giant was born.

Find more detail in this downloadable PDF.

Q: Who is Betty Crocker?

A: Requests for answers to baking questions flooded the offices of what became General Mills during the late 1910s and early 1920s.

Eventually, company officials combined the last name of retired company executive William Crocker with the first name "Betty".

More than 20 home economists were hired to represent the Betty Crocker Kitchens and answer consumers' cooking questions.

It was through this character that employees wrote personal responses – all signed "Betty Crocker" – to inquiries starting in 1921.

In 1924, a cooking show debuted in regional markets, giving voice to Betty Crocker.

This show later became a national broadcast that ran for nearly a quarter century.

But it wasn't until 1936 that an artist created a likeness of Betty, blending features from numerous subjects.

Q: What are the Betty Crocker Kitchens?

A: The Betty Crocker Kitchens seal guarantees success in the kitchen.

Every recipe or product with the seal was tested in America's Most Trusted Kitchens to meet our high standards of reliability, easy preparation and great taste.