Five Nature Valley bars randomly arranged on a cutting board with bowls of blueberries and craisins

Nature Valley™

Inspiring people to connect with nature with on-the-go snacks since 1975.

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Made with nature

Launched in the UK and Ireland in 2006, Nature Valley™ is the No. 1 cereal bar brand.*

Nature has been our inspiration since 1975. That’s why all our bars are made with great tasting ingredients, like natural oats, honey, natural peanuts and almonds. So whether you’re hiking through the forest or cycling the countryside, experience life the Nature Valley™ way!

Nature Valley™ offers a broad range of delicious products that include Crunchy granola bars, Protein bars, Fruit & Nut bars and Sweet & Salty Nut bars.

We are proud official sponsors of Nature Valley™ Gone Wild festival, and you can find all info you need on the festival in our website.

*Period: 52 Weeks ending 27th August 2022 | Currency: Local Currency | Category: BARS | Market: Total Coverage including Discounters | (Values, Volume & Units are in MM)

The Original Granola Bar

As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.


Crunchy, chewy, salty, sweet — take your pick.

Forging new paths since 1975

After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.

Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.

  • Fully recyclable packing by 2025

    We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.

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